differences between UX and UI
UX (User Experience) and UI (User Interface) are two terms that are often used interchangeably, but which actually mean very different things. So what is the difference between the two?
In this post we will see what is UX and what is UI, something that you can learn more about with a Master in UX / UI . If you are thinking about a professional career in this field, we will also explain what a designer does in UX and UI so that you can understand the tasks of each one.
Before looking at the differences between UX and UI , we should understand what each one means.
WHAT IS UX?
Originally defined by a cognitive scientist named Don Norman, the term ” user experience ” was defined before the 21st century. According to him, “The user experience encompasses all aspects of the end-user interaction with the company, its services and its products.”
UX can be applied to anything in life that creates an experience. It doesn’t have to be something digital like a web or mobile app. It could be a coffee machine, a visit to the supermarket, or a plane trip.
The “user experience” part refers to the interaction between the user and a product or service . UX design, then, considers all the different elements that shape this experience. A UX designer thinks about how the experience makes the user feel and how easy it is to perform the desired tasks. They also observe and perform analytics to see how users actually complete tasks.
For example: How easy is the payment process when buying online? Is the vegetable peeler easy to grip? Does your online banking application make it easier for you to manage your money?
The key to UX design is creating easy, efficient, relevant, and user-friendly experiences . All this, you can learn and work in real cases with a Master in UX Online .
WHAT IS UI?
Unlike UX, UI design is a strictly digital term. A user interface is the point of interaction between the user and a digital device or product, such as the touch screen of your mobile or the touch panel that you use to select what type of coffee you want from the coffee machine.
In relation to websites and applications, user interface design considers the look, feel, and interactivity of the product. It’s about making sure a product’s user interface is as intuitive as possible. That means that you have to consider each and every one of the visual and interactive elements that the user may find.
A UI designer will think of icons and buttons, typography and color schemes, spacing, images, and responsive design. Also in elements that provide feedback and dynamism such as sound effects or movement.
DIFFERENCES BETWEEN UX AND UI
Comparing UX and UI is almost like comparing apples and oranges. The design of the user interface is creative, visual and innovative . On the other hand, UX is based more on analysis, optimization, organization and structure of the data to be implemented . Without one or the other, the project cannot be completed. The two complement each other and are necessary for any digital project – new website, mobile application development etc.
Here’s a brief summary of the differences between the two:
- UX design is about identifying and solving user problems while user interface design is about creating intuitive and aesthetically pleasing interactive interfaces .
- UX design is usually first in the product development process, followed by the user interface. The UX designer outlines the basic diagrams of the user’s journey ; then the UI designer completes it with visual and interactive elements.
- The user experience can be applied to any type of product, service or experience. The user interface is specific to digital products and experiences .
RESPONSIBILITIES OF A UX DESIGNER
- It improves the quality of the interaction between a user and a service, company or product.
- It focuses on how the user feels, what they experience, and facilitates a pleasant experience.
- Provides competitor analysis and user research.
- Create a strategy for the product.
- Create wireframes and prototypes.
- Provide evidence.
- Run the product in coordination with designers and UI developers.
- Track goals and onboarding to push the product through to completion.
RESPONSIBILITIES OF A UI DESIGNER
- Consider every part of the visual or interactive elements that the user will encounter.
- Think of icons, typography, colors, buttons, images, and even sound and movement.
- Guides the user through the product visually.
- Provides customer analysis and design research.
- Create a good brand and develop graphics to tell a story.
- Ensures that the design is consistent with the brand.
- Create UI prototypes, as well as interactivity and animation if applicable.
- Ensures that the product accommodates all screen sizes and devices.
- Deploy the product with the developer.
GET TRAINED IN THE AREA OF ??DESIGN AND TECHNOLOGY AT THE EUROPEAN UNIVERSITY
In addition to the masters in UX and UI that we offer at the European University, we also have a wide portfolio of programs in the area of ??design and architecture, such as the master in online product design or the master in digital graphic design online . Check out our portfolio here and start changing your future, today!