How to improve customer service fast?

How to improve customer service fast?

How to improve customer service fast?

Excellent customer service is the foundation of any great company. The way the customer service team interacts with users has a significant impact on the public’s perception of the business. Positive interactions can elicit positive feedback and improve business profitability. Similarly, negative interactions can have a serious impact on retaining or attracting new customers.

For this reason, it is important to evaluate customer service processes and measure the impact it has. In this post, we will see some of the keys to good customer service – something that you can see in more depth if you choose to study an Online Customer Service and Telephone Sales Course .


Here are some of the ideas you should consider to improve customer service.

1: The customer comes first: In any sector, and in any type of customer service (in person, online or by phone), putting the customer as the number one priority is the most important. In fact, many organizations with good customer service use ‘ customer first’ as a mantra.

2: Really listen to the customer: It is very important to listen to everything a customer says to understand their needs. Some ideas to improve active listening are:

  • Avoid distractions and work on concentration
  • Listen until the client finishes speaking or reads all their comment or email.
  • Don’t interrupt the customer
  • Be empathetic, trying to understand the client’s emotions, their problem, their needs and expectations.

3: Be polite: In any situation, even when the customer has a complaint, it is vital to be polite throughout the entire process. You should also convey confidence and professionalism.

4: Act after listening: After listening to the client, it is time to act. Take note of your complaint, comment or need and solve it as soon as possible with agility and efficiency.

5: Fulfill the commitments: If you enter into a commitment with the client, it is important to fulfill it. If not, you will have dissatisfied customers with complaints, and that could cause damage to the reputation of the company.


Just like the keys that must be taken into account by each person who works in a position where they have to interact with the public, client or user, there are several things that companies can do to improve and implement good customer service.

1: Train employees who work in the customer service department: In order to provide the best possible service, employees have to be motivated and trained by the company. Skills such as communication are important and there are several ways to continue training employees to improve in everything they do.

2: Work as a team: The entire customer service department should work cohesively and cooperatively. Thus, it is the only way to achieve a common goal and meet customer expectations.

3: Have a control and feedback system: The key to understanding and identifying areas for improvement is having a feedback system. Clients should have the option of assessing the service they have received and suggesting possible improvements.


To show the importance of good customer service, there are several studies on the market that show some striking data. For instance,

  • According to Hubspot, 68% of consumers say they are willing to pay more for products and services from a brand known for offering good customer service experiences.
  • The 89% of consumers are more likely to make another purchase after experience the positive customer service. (Saleforce)
  • The 65% of customers switch to a different brand because of a bad experience. (Khoros)
  • After more than one bad experience, about 80% of consumers say they prefer to do business with a competitor . (Zendesk)


At the European University, they have access to a very broad portfolio of programs to improve and learn the skills necessary to lead in the business world and implement good customer service strategies, such as the Master in Sales and Commercial Management , for example. Take a look at our courses, degrees and postgraduates and start changing your future today.

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