Outbound Marketing and Advertising
A career in marketing or advertising can take you down a number of different paths. Marketing is made up of many facets and activities. After studying your Degree in Marketing and Advertising at a distance or a degree in marketing , you will see that there are multiple opportunities to choose from. The good news is that each of the options meets the same objective.
Marketing and advertising can be defined as an academic discipline that has an intermediary function between the development of products or services and sales.
The primary job within a marketing or advertising professional is to create, manage, and improve brands. Consumers should look beyond the price and function of a product or service when considering their options. Understanding consumer needs and preferences is a critical part of a career in marketing .
PROFESSIONAL CAREER IN MARKETING AND ADVERTISING: LIMITLESS POSSIBILITIES
Marketing is used in all companies, in all industries, so the career potential is unlimited. In this post, we will look at some of the possibilities for career opportunities in marketing and advertising , including:
- Market research
- Public relations
- Sports marketing
- Digital marketing
ADVERTISING CAREER OPPORTUNITIES
If advertising is your passion and you have decided to train professionally in this area, after studying a degree in advertising in Madrid , a degree in advertising in the Canary Islands , even a double degree in audiovisual communication and advertising , you will be able to work in all aspects of marketing , from the strategy to the concept and execution of said strategy.
Careers in advertising involve variety and creativity. The advertising jobs are in advertising agencies, media companies, advertising departments in commercial enterprises, NGOs and market research companies. In addition, as it is a multidisciplinary career, you can develop it in the areas of creativity or customer management. And if you study the double degree you can work in production, post-production, realization, advertising photography, graphic design, illustration, etc.
Above all, it is a career that trains you in the area of ??communication, you can also work in museums, administrations, manage and lead a company.
This career involves investigating the target, whether they are companies or individuals. The key to any successful marketing strategy is understanding the consumer, what their needs are and what their buying habits are. The market research is conducted through surveys, focus groups and review studies.
If you want to work in a market research position, you will need both qualitative and quantitative analytical skills because the job depends on your ability to collect data and interpret the results accurately. With a Course in Marketing and Consumer Behavior , you will have the necessary knowledge to be able to apply the different techniques of neuromarketing, psychology and consumer sociology.
The area of ??public relations involves the management of communications, so it can also develop the part of Communication Management within a commercial company, administration, NGO or cultural entities. People who work in public relations should have high communication skills, something you can learn with a master in public affairs and communication , because they perform different tasks such as being spokespersons for a company or organization, promoting events or news of interest. In general, they work so that the company or organization maintains a positive image before the public.
The professional sports marketing have opportunities very varied as the sports area encompasses economics, sports marketing strategies and advertising media. In the world of elite sport, marketers also have to develop sponsorship opportunities. They may work with leagues or other sports associations, teams and individual players and their representatives to coordinate various marketing activities.
At the European University, we have a portfolio of programs related to sports marketing and sports communication, including:
- MASTER IN SPORTS MARKETING IN MADRID
- MASTER IN SPORTS JOURNALISM REAL MADRID
The area of ??digital marketing is growing rapidly as more companies focus their efforts on online advertising. Today’s digital marketers should have advanced knowledge and specialized skills in the areas of search engine optimization (SEO), paid advertising (SEM), and content management and web design. In addition, they work environments of branded content, celebrities or influencers, Google or Instagram ADS, programming and application design, advergaming, etc.
Our priority at the European University is the student, and we adapt our academic offer according to market demands to ensure that you are as prepared as possible to start your professional career in marketing and advertising or advance in the sector. For this reason, we have a wide portfolio of programs in the area of ??digital marketing, such as:
- MASTER IN DIGITAL MARKETING
- SEO AND SEM COURSE
- WEB ANALYTICS COURSE
If a professional career in marketing and advertising calls your attention, we have a wide range of FP higher degrees, courses, degrees and postgraduate courses with options to study online and in person. See your options within the portfolio and choose the one that best suits you.